Failsafe Records and Beat Rhythm Fashion announce the release of their new album Critical Mass available for pre order now and released on 3rd May.
Join Beat Rhythm Fashion to listen to their new album, while chatting live with the band about the new songs, and tell us your Beat Rhythm Fashion stories. The listening party is scheduled for Thursday 2nd of May 8pm nz time and at these world clock times. (I think they're correct but please check if you're joining from outside NZ).
Thursday 2nd May at 
8pm NZ,
6PM Aust,
5pm Japan,
9AM UK,
10AM Europe,
4AM NYC,
1AM LA.

'Critical Mass' is the New BRF album created over the 4 year period since their last full length album 'Tenterhook'. The album was recorded through an international pandemic and growing world political unrest, which definitely flavored the album giving BRF more of the material that has fueled their music since their inception in 1980. The album is a powerful distillation of the core elements of the band, and sees them at their peak with a strong and powerfully recorded album of songs, always with their core beauty and outside observe stance intact.

The album is delivered as a traditional long player listening experience, with the songs ordered to flow, 50 connected minutes to be immersed in.
The songs are
1 • Fall and Rise Again.
2 • No Wonder.
3 • Remote Science.
4 • We Be Free.
5 • What We've Become.
6 • Atonement.
7 • Asylum.
8 • Exit Here.
9 • World View.
10 • So Be It.
11 • Doubt Benefit.

The title 'Critical Mass' aptly refers to many aspects that are integral to the band and this specific album and the conditions it was created in.
"Critical Mass", - to reach a breaking point, or reaching a point of propulsion to another place or state. 
"The Critical Masses", the mindset that has exploded in our modern  world, cancel culture, lynch mobs, and social justice. The removal of subtlety and shade from our world view.
The 'Critique' of our world by us. 'The Critics', critiquing us.
"Mass", in religion. 
The multilayered and complex world we now live in.

The album comprises 11 new songs recorded over after the 2019  Tenterhook album and tour. It was recorded in Tokyo and Australia with the band honing the songs across zoom calls and transferred files as the pandemic kept them in their separate countries. The band worked pretty constantly across the time period and the world events certainly gave them lots to incorporate into their songs.

Leading off with their first single 'No Wonder' released in November, the band impressed listeners with a strong song, powerful delivery, and emotive music video. The song takes the band's 'outside observer' position to look at how we've got predictably to where we are now. The video overlays beauty on darkness to counter point the off kilter tangents civilisation has taken. It is a world of beauty, but....

The second single 'World View' is released on April 14th and is available for pre-release listening on their bandcamp album now as part of the four song preview bundle.
The song sees the band experimenting with a more upbeat dance feel, with a rolling bass groove and near psychedelic guitar in places. The song will be accompanied by a new video co-created with Singer Nino Birch's daughter, Grace. A personal, visual interpretation from a family member.

There's a lot to sing about and the band deliver a 50 minute album of songs to contemplate and engage with, while enveloping the listener in the bands signature and otherworldly sound.

Please join us to listen to this collection of songs, this album experience.


Beat Rhythm Fashion have reached Critical Mass, Album available for Pre order now, and released fully May 3rd, only on CD and digital download. The album in its entirety will not be released to streaming services. Only selected singles will, so the best way to get the album experience is CD (limited edition deluxe in double gatefold card sleeve and booklet), or digital download available from the Failsafe Records webstore, selected shops from bandcamp

Join the band on their Facebook page to keep up to date on band events, gigs, releases and videos
www.facebook.com/BeatRhythmFashion/
And instagram
www.instagram.com/beat_rhythm_fashion_official/

Join Failsafe Records to keep up to date on more great music from the label.
Follow us on bandcamp for releases
failsaferecords.bandcamp.com

Join the label private facebook group for direction music information and discussion and specials.
www.facebook.com/groups/failsaferecords

or the Facebook page for casual viewing
www.facebook.com/FailsafeRecords
twitter.com/FA1LSAFErecords
www.instagram.com/failsafe_records
www.tiktok.com/@failsaferecords